Rolex Day-Date
Ideal accomplishments
When midnight comes, the Oyster Perpetual Day-Date bridges the gap between past and future, between what has been accomplished and what remains to be accomplished. Since 1956, it has established itself as a witness to the great movements of history, worn on the wrists of visionaries, virtuosos, and pioneers. Those who make each day a promise for the future.
The Day-Date is the watch for a global, multicultural and constantly changing world.
When it was launched in 1956, the Day-Date was a major innovation: it was the first wristwatch with a calendar to indicate, in addition to the date, the day of the week spelled out in a semi-circular aperture at 12 o'clock – a true technical feat at the time. Made exclusively from precious metal – 18 ct yellow, white or Everose gold or 950 platinum – and accompanied by its iconic President bracelet, the variety of its dials makes it a privileged space for individual expression.
The Day-Date speaks its wearer's language
While days are the same all around the globe, they are written differently depending on the language. Using most writing systems—the Latin, Arabic, Cyrillic, Hebrew, Japanese alphabets, Chinese ideograms, and even the Ge'ez alphabet used in the Horn of Africa—the Day-Date expresses the cultural particularities of its wearer. Available in 26 languages, it stands out as an international, universal, and personal watch.
The miracle of midnight
An ideal of precision
At midnight, the date and day change simultaneously in the windows reserved for them on the dial. This horological performance, the "midnight miracle," is based on a disc mechanism. It is the result of many years of research: from 1950 to 1955, Rolex filed four patents for timepieces equipped with a calendar with day and date indications.
Today, the Day-Date is equipped with caliber 3255, a movement entirely developed and manufactured by Rolex for superlative performance.
The President bracelet
Created especially for the launch of the prestigious Oyster Perpetual Day-Date and unveiled in 1956 at the launch of this model, the three-link President bracelet, crafted exclusively in 18 ct gold or 950 platinum, is still reserved today for the Day-Date as well as the Datejust in precious metal.
A precious ally
Worn over time by political figures, leaders, and visionaries around the world, the Day-Date is instantly recognizable on the wrist, notably thanks to its iconic President bracelet. A predestined name which, combined with the stature of the personalities who have worn it, has earned the Day-Date the nickname "the watch of presidents."
Eras come and go, but it remains in the place where it was born, at the forefront of modernity. A prestigious watch and the fruit of Rolex's watchmaking expertise, the Day-Date continues to accompany personalities who, each in their own discipline, shape the world through their commitment, their human qualities, or their creative genius.
Among the Rolex Testimonials associated with the Day-Date are American skier Lindsey Vonn, Swiss tennis player Roger Federer, American filmmaker Martin Scorsese, and golfers Arnold Palmer, Jack Nicklaus, and Gary Player.
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